Genesis Travel Benefits Opens Incentive Products and Group Travel Division Strategic alliance with thirty year veteran Capitol Marketing Concepts/Meridian Enterprises

(June 19th, 2008) Genesis Travel Benefits opens a new division dedicated to providing travel incentives and group travel to client companies, insurance carriers and brokers.

Capitol Marketing/Meridian Enterprises has more than thirty years experience as a leading provider of incentive and group travel. The new division created by this strategic alliance will work with Genesis employer clients, brokers and their clients, sales organizations and insurance carriers to design and implement incentive programs and group travel.

Simon Reynolds, CEO of Genesis Travel Benefits said, "We are very excited to enter into this partnership. For many years we have been asked by our employer groups to provide them with incentive products for all sorts of reasons from retention to increased productivity, and many of our clients and industry peers do regular group travel. So the partnership with Capitol is very exciting, their track record and professionalism will allow Genesis to greatly expand our portfolio of services, we are convinced this will be a great success for Genesis and all of our clients and distribution partners".

About Genesis Travel Benefits

Genesis Travel Benefits, Inc. provides benefits and travel solutions to employees and employers. For decades the nation's workforce has been able to purchase benefits through their employer's payroll deduction systems, giving them access to products and services they ordinarily may not have. Today, through Genesis Travel Benefits and its relationships employees can obtain luxury vacation packages through the convenience, affordability and flexibility of payroll deduction. For more information about Genesis Travel Benefits, Inc. call: 1-800-881-0303 or visit www.genesistravelbenefits.com