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Sandals and Beaches Resorts Launch Payroll Deduction Vacations with Genesis Travel Benefits
(June 28th 2004) Sandals and Beaches Resorts, the largest operator of ultra-inclusive resorts in the Caribbean, and Genesis Travel Benefits, a payroll deduction benefits company specializing in travel and leisure, have come together to offer a brand new benefit for the worksite voluntary benefits market place. The two companies are launching a service in which employees can pay for a luxury Sandals couples-only or Beaches family vacations through their employer's payroll deduction voluntary benefits program.
"This is a thrilling addition to the travel opportunities that brokers and benefits consultants can discuss with employers to enhance voluntary benefits programs. Sandals and Beaches are now making their amazing beachfront resort vacations available through payroll deduction," said Simon Reynolds, president and CEO of Genesis Travel Benefits.
According to Mr. Reynolds, payroll deduction vacation benefits are becoming increasingly popular among brokers, benefits consultants and their employer clients. Unique Vacations, Inc., the worldwide representative for Sandals and Beaches Resorts, joins Carnival Cruise Lines, the most popular cruise line the world, in offering payroll deduction vacation packages with Genesis Travel Benefits, Inc.
"This type of voluntary employee benefit is exciting, different and very much appreciated by employees. They love the chance to pay for incredible vacations through payroll deduction. It's easy for the employee and employer. It increases employee satisfaction with the employer's benefits plan and provides a new revenue stream for brokers and consultants in the workplace benefits business," he explained.
Kevin Froemming, President of Unique Vacations, Inc., agrees. "What better way to plan and pay for a Sandals or Beaches all-inclusive Caribbean vacation than payroll deduction? We see this as a fantastic way to reach more couples and families who want the best-of-everything Unique Vacation experience," he commented.
For the employer, the new service can be added to an existing voluntary benefits program at no additional cost or administrative burden. Plus, Genesis Travel Benefits makes it easy for the employer and broker by handling all of the enrollment and reservations for the benefit.
"This is an expanding product line in which we can provide brokers the best companies and the best vacation opportunities to offer their employer clients and prospects for voluntary benefits programs. Employers continue to look for ways to add benefits without adding expenses to their bottom line which points to greater sales opportunities for brokers and benefits consultant specializing in voluntary benefits," concluded Mr. Reynolds.
About Sandals Resorts
Sandals Resorts is the largest operator of luxury, ultra-inclusive resorts in the Caribbean. Sandals has a total of 11 couples-only properties, including seven in Jamaica, three in St. Lucia, one in Antigua and one in Nassau, Bahamas. Opening soon will be the newly refurbished Sandals Grande Ocho Rios Beach & Villa Resort and brand new Sandals Whitehouse European Village & Spa. For more information on Sandals Resorts, call 1-800-SANDALS (1-800-726-3257), or visit www.sandals.com.
About Beaches Resorts
Beaches Resorts, created by Sandals Resorts in 1997, is the ultimate family getaway, where parents can get a vacation from their kids and kids get a vacation of their own. Here the best of everything is included in one simple price -- gourmet meals, anytime snacks and premium brand drinks, land and water sports, luxurious accommodations, and even tipping. Four locations, on the Caribbean's best beaches in Jamaica and Turks and Caicos, include Kids Kamps, signature Xbox Game Oasis video game centers, water theme parks and expert childcare provided by Beaches' own Ultra Nannies. For more information about Beaches Resorts, call 1-800-BEACHES or visit www.beaches.com.
About Genesis Travel Benefits
Genesis Travel Benefits and its founders have been providing benefits and travel solutions to employers and employees alike for more than forty years collectively. For decades the nation's workforce has been able to purchase benefits through their employer's payroll deduction systems, giving them access to products and services they ordinarily may not have. Today, through Genesis Travel Benefits and its relationships with Carnival Cruise Lines and Unique Vacations, Inc., employees can obtain luxury vacation packages through the convenience, affordability and flexibility of payroll deduction. For more information about Genesis Travel Benefits, call 1-877-333-9009.
Contacts:
Genesis Travel Benefits:
Simon Reynolds
877-333-9009
sreynolds@genesiscruises.com
Unique Vacations, Inc.:
Jennifer Ross
305-284-1300 ext.4314
jross@uvi.sandals.com
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